The business I have chosen to discuss for this assignment is Cleveland Metroparks. A link to their website can be found here.
The company does a good job communicating on its website and social media platforms, except for Twitter (now called X). The company communicates events and activities diligently and actively. On Twitter, the company's posts are all out of order, displaying posts from 2018 before 2022. I am unsure how actively this platform is updated, or if this is because of any new changes to the Twitter website.
At the top of the company's website, quick blurbs are featured: naming new tiger cubs, buying merch for the 2024 eclipse, and registering for summer camps. In the middle of the site are more links to events and upcoming activities. Finally, at the bottom of the site, all of the 'about' information is listed, with links to employment and social media platforms. I believe it is organized this way to capture reader's attention with information they may be interested in. In my opinion, the way the website is laid out is effective, but it is a little cluttered and hard to follow.
The business does communicate an identity online, working as an award-winning park management team that aims for a better planet. The business could improve its online communication on Twitter, but otherwise, it is very active and communicates with followers regularly.
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