Discussion 6 - The Battle For Public Opinion

 

• Social media platforms have become powerful battlegrounds where various individuals, organizations, and even governments engage in the battle for public opinion. Considering the rapid dissemination of information and the ability for anyone to voice their perspectives, how has this online landscape transformed the dynamics of public opinion formation and communication strategies? In your response, discuss the key factors contributing to the online battle for public opinion and analyze the potential implications for society, democracy, and interpersonal relationships. Additionally, provide examples of successful or controversial online campaigns that have significantly influenced public opinion and explain the underlying communication tactics. Lastly, what ethical considerations should individuals and organizations consider when participating in this battle for public view online?

Public communication has changed dramatically in the last 20 years we have had widespread access to the internet and public forums. We have gone from relying on the news and he-said-she-said to exposure through TikTok, Instagram, Google searches, and more. With the ability to look up information we are able to form strong opinions on subjects without needing a lot of exposure, but we normally learn about things first through TikToks or posts. Also, having the approval of the Internet has become a powerful tool for social events and personal matters - it's common for someone to say "TikTok, do your thing," or "Twitter, do your thing," and the public will willingly dox people or organize events just because they feel like they should. 

When considering participating in these battles, one should consider all sides of a story and any legal implications of their actions before they perform them. Additionally, one needs to make sure they are careful of the information they share and not assume they are right when looking for public opinion, because people will absolutely take their time to search someone's online history. They will turn the public against them behind the anonymity of the Internet should they feel the person is not deserving of a good public opinion.